FROM TEXTILE TO SILHOUETTE
How an AAROH collection moves from fabric sourcing to the final rack.
“We buy the cloth first and draw second.”
CLOTH FIRST
Every collection starts with fabric in hand, not sketches on paper. Weight, drape, and wash behavior decide which silhouettes a textile can carry.
WEAR TESTING
Samples are washed five times before approval. If the neckline warps or the color migrates, the design goes back, no matter how pretty it photographed.