THE QUIET POWER OF PRINT
Buti, border, and placement. A short grammar of the prints we return to every season.
“A small motif repeated with confidence beats a large one shouting for attention.”
SCALE
Small butis for everyday, medium motifs for office, large placements for occasion. Print scale is volume control.
BORDERS
The hem border is Bengal's oldest design trick. It anchors the eye and finishes the garment in one line. We use it constantly.